This Is Pivot and Pink: For the Millennial Women Done Living Someone Else’s Life

What Pivot and Pink is…

It’s my love letter. To myself and to every millennial woman who has spent years building a life that looks correct from the outside but feels completely wrong and unaligned from the inside. A life built out of necessity, desperation, and what we were told we were supposed to want.

The house, the kids, the marriage, the milestones in the specific timeline. And underneath all of it, this quiet feeling that none of it was actually chosen with purpose. That’s what Pivot and Pink is here for.

Where the name Pivot and Pink comes from…

Pivot is a word I have always loved, and I love it because I have had to do it more times than I can count. Something in our brain shifts when we hit our 30s, we start looking around at the life we’ve built and ask whether we chose it or not. And a lot of us, myself included, realize the answer is a resounding no. This then typically leads to a self-discovery journey.

Upon reflection we realize why we stayed in it all these years. We stayed in unfulfilling situations because we were people pleasers and because the risk of pivoting felt bigger than the certainty of staying miserable. I managed to break free of that life and I want the same for all of us.

Pink is my favorite color but that’s not the only reason it’s in the name. Since I hit my 30s and did the inner work of healing and figuring out who I actually am, I’ve found myself embracing my femininity in a way I never felt free to before.

But I want to be clear: femininity is not a requirement for being a part of Pivot and Pink. It’s an example. What I’m really talking about is the freedom to be exactly who you are, whether that’s super feminine, androgynous, more masculine, or anything in between. Pivot and Pink exists in the space where you decide to fully just be yourself and embrace your life transformation.

Why I built Pivot and Pink…

Before Pivot and Pink, I had a business. I built it, I ran it for about nine months, and then I realized I had built it out of desperation. And I didn’t want to keep pouring energy into something that was born from a negative place like that. So I let it go. And when I let it go, I asked myself what I actually wanted to build if I wasn’t building for survival.

The answer came quickly: something pink, something pretty, something that felt completely mine. For years I had been creating content, and I kept shrinking the feminine and aesthetic aspects of my personality because I thought nobody would want to see that. I thought it would cost me an audience. Pivot and Pink is what happened when I finally stopped suppressing myself and I'm never looking back!

What Pivot and Pink is actually for…

I want to help millennial women have easier and prettier lives, period.

• Prettier is whatever your version of an environment that makes you happy actually looks like. For me it’s anything pink, aesthetic, and soft. For you it might be minimal, clean, and supremely organized.

• Easier means your life is set up so that being successful is inevitable. My background is in behavior analysis and organizational leadership, but I’m not going to talk to you like a professor reading a textbook. I’m going to talk to you like we’re on my couch and I’m spilling the tea on what actually works for me.

I’m not a mindset coach, so I’m not here to help you think your way out of a life that doesn’t fit. I’m here to help you change your behaviors and your environment so that the life you want becomes the one you’re actually living.

Who Pivot and Pink is not for…

Pivot and Pink is not for every millennial woman, and honestly I love that. If you’re not ready to be honest with yourself about your life and the role you’ve played in building it, this place isn’t for you yet. You need to have humility, an open mind, and the ability to take ownership of your story to make meaningful changes.

Yes, there are things we have absolutely zero control over, but I don’t focus on those things here. I spend time on what we do have control over and what we can change with what we have. If that sounds up your alley then you are in the right place.

What I want you to leave here feeling…

I want you to feel powerful, like an absolute baddie (whatever that means in your world). In the quiet, confident way that comes from realizing that there are things you can do that will make your life feel like it truly belongs to you.

Maybe you leave here and realize there are things you want to change. Maybe you feel like you finally have permission to change. Or maybe you do something small that makes you smile to yourself on a random Wednesday afternoon. All of it counts.

We are out here in a world with a lot of things we can’t fix and things we weren't prepared for. That's a fact. But your life, the actual texture of your daily life, how it looks and how it feels and whether it was chosen or just happened to you, that part you can work with.

And that’s what Pivot and Pink is here for and I’m so happy you found her!

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